Our Story

Why the name “VOBO Fashion”?

The word VOBO comes from two special ideas – “Value” and “Bold.”

Value (Principles & Quality): Every product we create is not just jewellery or fashion, but a symbol of quality, trust, and lasting value for our customers.

Bold (Courage & Modern Vision): For today’s generation who seek something different, VOBO brings designs that are bold, modern, and exclusive.

So, VOBO means – “Embracing innovation with courage, while holding on to true values.”

The word Fashion was added because our core work is all about design, style, and self-expression.